This guide provides resources for maintaining consistent visual identity across Rashid Lab presentations, publications, and software. Our branding incorporates UNC Chapel Hill’s official colors alongside lab-specific design elements.
We operate within UNC’s institutional branding framework. Always refer to official guidelines:
Our designs use Carolina Blue as the primary accent with Navy for text and headers:
| Color | Hex | Usage |
|---|---|---|
| Carolina Blue | #4B9CD3 |
Primary accent, links |
| Navy | #13294B |
Headers, text |
| Hyperlink Blue | #007FAE |
Interactive elements |
| White | #FFFFFF |
Backgrounds |
| Light Gray | #F8F9FA |
Secondary backgrounds |
The Rashid Lab focuses on Bayesian methods for clinical trials and cancer genomics. Our visual identity reflects: